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How to Make Your Association a Digital Leader

This book explores how professional associations can become digital leaders and incorporate new technologies, processes, and best practices across the organization.

This book is packed with digital tips and tricks, including 34 actionable ideas you can get started with right now.

What you'll learn In this guide, we outline how to:

1. Define and execute an executive vision informed by data
   2. Improve the member experience
   3. Review your products and services to ensure new investments continue to deliver value
   4. Transform, manage, and create content in a new digital media landscape
   5. Bolster your conferences and events with digital engagement
   6. Leverage continuing education as the silver bullet for building member value, driving revenue, and improving association ROI.

If your association is trying to keep up in the digital landscape, this book is for you!

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