Enginess worked with the Spark Power to fully unify their digital presence.
Spark Power Corporation (“Spark Power”) is the leading independent provider of integrated electrical services and power solutions to +6500 commercial, industrial, and utility customers across North America. Through its more than nine-subsidiaries, Spark Power serves a wide-ranging audience across various user groups. Spark Power wanted to consolidate its digital presence into a unified platform that would assist Spark Power in communicating its customer-centric solutions and their role as a leader in the energy sector.
Spark Power brought Enginess onboard to guide the company in unifying its digital and communication presence. Through several acquisitions, Spark Power had become a fragmented entity, utilizing a myriad of technologies and out-of-sync messages on each division’s value proposition. The goal was to establish a cohesive brand image and build a new website that meets the demands of all its users.
Our team executed a thorough digital discovery process, that included a universal product requirements analysis, technology procurement analysis and content strategy that led to the selection of a technology platform, information architecture, and brand consolidation to enable a coherent user experience across their multiple divisions and user groups.
Enginess built an end product around the needs of not only several target audiences but multiple stakeholders and business divisions. The end result is a sophisticated digital experience that communicates Spark Power’s core objectives of showcasing the company as a thought and industry leader while unifying its multiple divisions under one brand and one voice.
To view the project visit: sparkpowercorp.com